Monthly Archives: December 2013

Which Cheap Poster Printing to choose?

If this is your first time visiting us at our Baker Street Poster Printing website, you may be a bit at a loss as to which cheap poster printing package to choose from. It may be that you have a poster you want to have printed, but if you are still a novice at dealing with online poster printers, you may just be overwhelmed by the sheer number of options that are being presented to you. Perhaps we can help clarify some things to help you choose.

Firstly, have you considered how many and why you need the posters? Will you using them for marketing or promotions or will they be meant as decors for your home or shop? Will they be posted indoors or outdoors where exposure to the elements can lead to some fading of the colouring? While we are sure we’ve got a poster suitable for your need, it helps to bear in mind these considerations when deciding on the number, size and type of paper for your job order for the poster printing.

In terms of size, our cheapest available poster size is A4 (210mm x 297mm) at £5 for the super satin 220gsm silky photo finish. The price goes up slightly at £7 for the super gloss 220gsm photo quality finish and £11 for the durable 220gsm laminated posters. The biggest available poster size is A0 (841mm x 1189mm) and comes at  £33 for the super satin silky photo finish and at £45 for the super gloss photo quality finish. The other available sizes are A3 (297mm x 420mm), A2 (420mm x 594mm) and A1 (594mm x 841mm). We can also accommodate orders for custom-sized posters.

In terms of number, we can print as specified or in bulk. Pricing varies according to size and paper quality. For instance, an order for 50 size A2 gloss art finish posters costs  £186 while an order of 1000 size A0 gloss art finish posters would be priced at £649. An order of 25 gloss art finish 170gsm size A3 posters costs £30 while an order of 2000 matt-coated card 400gsm size A3 posters is priced at  £729. With respect to bulk orders for size A3 posters, we can print different designs for each copy as long as you give as a pdf containing your desired images.

If your posters are meant to be displayed outdoors, it would probably be a good idea to order from our durable laminated posters which are available at £11 for size A4, £20 for size A3, £35 for size A2 and £45 for size A1.

While you certainly can get cheap poster printing at our company, none of our work is substandard. Our posters are printed using the high class HP printers with the best 220gsm paper as well as a six-ink system for sharp prints. Our graphics’ quality is just topnotch. Thus, we really can cater from either the files you ask us to copy or our own artwork based on your specification. With our deep stock of papers, we can cater to your project in no time.

Using QR Codes on your Printed Posters

A poster to be effective as a marketing tool should convey some clear call to action. And what better way to have this done than by embedding some quick response (QR) codes right into the very design printed on your poster ads?

A QR code is a type of matrix barcode that contains actionable information which can be accessed now by just about anyone with a smartphone. Once scanned, the QR code can link the smartphone holder to a mobile landing page or activate certain phone functions like text or email. In any event, the QR code takes the call to action in the poster to the next step in the process of converting an interested observer into an actual customer.

Moreover, the QR code-triggered action can be traced with web analytics, allowing you some way to gauge the effectiveness of your marketing campaign. By setting up a QR code tracking and reporting system, you can monitor and trace the number of scans made by viewers on your posters over time and across display places.

Posters are expected to be engaging and attractive. Fortunately, QR codes no longer have to be just in black and white. They can be presented in colours which can blend harmoniously with those in your poster imagery. And since you are not limited to just one QR code, you can have as many as needed to match different target viewers, or different products or services, or different user options like adding your contact numbers to phone books, connecting with your Facebook page, or linking with a promotional video. They can also be made as big or as small as you want so long as they can be comfortably scanned by the viewing public even at a distance. The important thing though is that they be integrated seamlessly into the poster design. They must not appear out of place with the rest of the graphical composition.

While there are no hard-and-fast rules, for best results, it may be advisable to place a QR code in a spot on your poster that complements the action to be triggered by that code. For instance, put a code for digitally contacting you near your printed contact information. Or, put a code for product information next to a product name or picture. It may also be a good idea to include instructions with your QR Code like “scan to learn more about this offer” or “scan to text us now” or “scan to watch the video.”



Personalised Posters for Marketing

Posters are a cheap and effective way to advertise your business. In fact, with posters, marketing can be very targeted and hence more efficient. If you place your posters in places frequented by those likely to need or want what you have to offer, it follows that you will increase your chances at converting them into actual customers.

Aside from that, studies have shown that people intuitively seem to find poster ads more believable and deserving of trust than TV and other modern media-based ads. Maybe because they are in public places, they seem less remote and somehow more “authentic”. Whether or not there is truth in what is being advertised, posters tend to give people the impression that there is legitimacy in what is being claimed. For this reason, for certain types of businesses, it makes sense to use personalised or custom-made posters for marketing. With personalised posters, these business can convey some feelings of concern which in turn can make potential customers believe they really care.

The difficulty in coming up with personalised marketing posters is you have to have an original graphic design to go along with your own personal sales pitch. The graphics and the text of the message must be visually engaging to achieve the desired effect and the desired response to a call to action. Remember that posters convey their message in a way that is unique to this advertising medium. The imagery should create a picture in the minds of viewers of the results intended.  The text portion of the message should be concise but precise in relaying instruction on the action to be done by the viewers to get to the result you desire. The emphasis should be on what benefits the viewers will get, not on the product or service you are selling. Hence, composing a personalized poster for marketing really calls for some amount of actual marketing research along with artistic skills and a lot of creativity. Of course, if you need some artwork to be done for you, Baker Street Poster Printing can help you there. Just describe the job by phone or email and they will give you a competitive price quote to have it made.

Once you are through with the composition of your personalised marketing poster, you can upload the file to Baker Street Poster Printing. They can then print copies at almost any custom size in quality that is second to none. You can also order copies that are laminated and mounted on foam boards.

Cheap Poster Printing for Marketing

Posters can be a good marketing tool for start-ups as well as small and medium-sized businesses that are seeking to increase recognition of their particular brands. Though simpler and far cheaper than print-, broadcast-, or Internet-media-based advertising, posters can be just as effective in getting their message out and conveying to the public their desired call to action. In fact, if the business advertised is nearby, a strategically-placed attention-grabbing poster has a very good chance at converting passersby into actual immediate sales.

Strangely, people intuitively seem to find poster ads more believable and trustworthy than modern media-based ads. After all, they do know that those mouthing the lines in the television and radio commercials are just actors who are being paid to say what they are told by their sponsors. Posters have been in use for a very long time already because it has been tried and tested and found effective for marketing. Compared with other forms of advertising like TV and radio commercials, they seem more credible to the general public. Maybe because they are in public places, they seem less remote and more accessible. Whether or not there is truth in what is being advertised, posters tend to give people the impression that there is legitimacy in what is being claimed.

If posters were not effective for marketing, why would the big companies which already advertise heavily through the modern mass media and the Internet also continue to use them? The point is, posters can reinforce these other commercials, and vice versa. For instance, if a potential customer sees a poster ad at the subway station then sees a Google ad-link, chances are he will likely click on that link. Conversely, if a customer hears a radio commercial then finds a poster about that commercial in a shop window, there is a better than even chance that he will enter the shop.

Posters also make for a more accurate targeting of your intended clientele. While Internet and broadcast commercials can reach a broader audience, not all of them will be your potential customers. On the other hand, if say you are in the school supplies business and you place your poster ads near to schools, you are sure to reach all potential customers.

And best argument of all, posters are still the cheapest way to advertise what you are marketing. Television and web-based promotional campaigns can certainly cost you up to hundreds of thousands of pounds. But at Baker Street Poster Printing, we offer poster printing A3 on 170 gsm paper for £555 at around 2,000 copies, and even less when we run special offers.

Banner Printing for Trade Shows

A trade show banner is a cheap but effective way to draw attention to your display and deliver your marketing message to a wide audience. In the exhibit hall, a banner can differentiate you from the rest of the competition and entice visitors to come and visit your booth. They enhance visibility and build brand awareness. They can also communicate your key selling points, and most importantly, highlight information on how those interested can get in touch with you. Banners reinforce your brand and your company name every time they are seen during the trade show by passersby, especially if placed in a high-traffic area.

Banner printing can be done on fabric as well as on vinyl material and can include graphics, text, photos and logos. Banners printed on fabric are generally easier to read under different lighting conditions because their surface area is less shiny. They also tend to last longer since they are less prone to wrinkling, creasing and tearing during set-up or transport. However, fabric colors do fade faster over time. They also have to be laundered clean unlike vinyl banners which can just be wiped and dusted whenever needed. Moreover, banners printed on vinyl are typically more striking and vivid, have sharper definition and hence easier to notice from afar than those imprinted on fabric. Of course, if given proper care and handled well, banners whether printed on fabric or vinyl banners can be used repeatedly and will last for years. Banners can be reused over and over again and thus would make a good investment, a non-recurring item of expenditure, for companies which regularly participate in various trade shows, exhibits and similar special events.

Besides the material on which they are printed, banners can be prepared in a variety of ways and styles. For instance, there are roll-up banner stands, L-framed banner stands, X-framed banner stands and telescopic banner stands. There are also banners that are meant for indoors and those designed for outdoor displays which are usually hung high up on the side of buildings so that they can be seen from afar. Trade show banners are of course typically for indoor use. Outdoor banners have to be constructed from weather-resistant, heavier material than those for indoor use. Baker Street Poster Printing offers high quality indoor and outdoor banner printing at almost any size. Whatever your specifications, they can provide you with the banner printing you need to stand out in your next trade show.